The Report
Business Management
This course is part of a larger degree seeking program; the Multimedia Concentration of the Visual Communications Graphic Design Program. It is a component of an Associate in Applied Arts degree. A needs analysis, environmental scan, institutional impact, estimated financial projections, and an industry analysis (national and local) was conducted in the creation of this course. Surveys, interviews, and focus groups were conducted and helped to identify the needs of the program. Much of the data was compiled prior to my involvement. This data, provided by the Division Dean, was added with my own industry analysis and resulted in the Project Proposal that was created as my final project in the business management course EDU544: Business Management for Learning Organizations. Throughout my enrollment with Jones International University, I have endeavored to use projects that i could apply to my professional setting. As the Program Coordinator for the Multimedia Concentration at Nashville State Community College, the proposal I created has helped me to define and determine the needs of my program on a detailed basis. The program overview this proposal creation gave me has provided a compass for course creation, local industry outreach, and student advising.