Category Archives: design

Designing for Multimedia

Following is the presentation I created for the podCamp 2011 session on Have a Plan: Designing for Multimedia. My topic focused on how to narrow your ideas into a focused presentation. It covers the main concepts covered in my Multimedia Design (Storyboarding & Scriptwriting) class.

Do you have any ideas on how I can make it better? Leave a comment.

PodCamp Nashville 2011

Nashville podcamp logoI want to invite all my readers to the March 26 Nashville podCamp 2011. Below, I’ll describe a little of what I want to talk about. But first… I was at the monthly meeting of the Nashville Instructional Designers Meeting today. The topic of discussion was motivation and learning. The speaker today was Michelle Alcott who spoke about the concepts behind the Daniel Pink’s acclaimed book Drive. According to Michelle, three main concepts underlie true motivation:

  1. Autonomy -  self-direction or the ability of a member to make their own choices
  2. Mastery – a natural outcome of engagement
  3. Purpose – involvement or being of service to a cause greater than themselves (this could also be the loyalty we feel towards our teams)

I had the opportunity to invited everyone there to Nashville’s podCamp on March 26 at the Cadillac Ranch on Broadway in downtown Nashville. I’ll be presenting a session on Designing for Multimedia. Several people at the meeting said that they were just getting ready to investigate how to create podcasts, so this announcement was timely. Why all the interest in podcasting?

I was struck at the how Daniel Pink’s observations apply to most podcasters. Most everyone has something to say. And most of us know more than we think. As an Assistant Professor in Multimedia Design at Nashville State Community College, my students have made a personal choice to enroll in the Multimedia Design program. They do so with the intent of creating content about a variety of subjects. Some have an affinity towards visual expression and want to be videographers, film-makers, game designers, web designers, or video podcasters. All of those media are different ways to engage an audience audibly and visually and tell a story.

Podcasting is special in that is provides a way to quickly and easily create that message and publish it to a global audience without the burden of creating physical media. The power of podcasting lies in its distribution method; i.e. someone subscribes to your podcast and are automatically notified when a new episode is available. The podcast aggregator takes care of the transmission for you. You don’t have to contact your subscriber. The RSS mechanism takes care of it for you. You just create, upload, and update the RSS file.

Both video and audio podcasting each have their strengths and weaknesses. Video can be very compelling if done right, yet the file sizes are larger, take longer to download, take a device that can play video, and the audience has to be still in order to watch the presentation.

Audio podcasting is a much lower file size, can be played over a wider assortment of stationary and mobile devices, and can be listened to while the audience does other activities. I listen to podcasts when commuting, exercising, walking, doing chores, and sometimes even while drifting off to sleep.

Regardless of the chosen media, you want a firm grasp of what you want to accomplish. Otherwise, it is easy to ramble on and loose the attention of your audience before you have engaged them, and therefore missing the opportunity to fulfillment of your purpose – to reach your audience with your message. My goal during my session is to outline some steps that podcasters can take to make sure they  get clear on the outcomes, stay on point, and make their presentations more engaging.

Everyone brings their own experience to the table. Please come and join us in the discussion at the Have a Plan: Designing for Multimedia session. Hope to see you there.

Length of music intros

Design is more than graphic. Design is about controlling the experience of your audience. There are many forces that influence whether a creation is embraced by the public. Following is an interesting 30 minute video by Jay Franks (FutureHit.DNA) on Indie Connect Magazine covering how the internet is changing the way people find music, and how the length of your song’s introduction can play a big part in whether it gets listened to.

Part 1

Part 2

Inside IDEO

I saw this video at the Design and Development workshop I attended today in Scottsbluff NE. It is an outstanding overview of the design process and shows the process of PBCL (Problem-based Case Learning) at work. This video is one part of 3. The other parts are available on YouTube.com and for sale on the ABC web site. Contact me for more information on using PBCL in the classroom.

Gordy Hoffman Workshop

Workshop: Screen writing with Gordy Hoffman
April 19, 2009 as part of the Nashville Film Festival

The following notes and exercises were taken from the workshop in the order experienced (more or less)

Exercises

  1. For five minutes, describe your movie idea
  2. For two minutes, write the toughest scene
  3. Write three scenes that will be in the movie (graphic novel) for five minutes
  4. Write a Monolog from my script for two minutes

Notes

    How do you create a first draft?

    There are lots of approaches…

    • Blake Synder beat sheet. Formula for creating your screen play. It doesn’t work for ALL movies. It is based on a number of classic movies. (Beat sheet). Structured.
    • The lowest common denominator is that the movie has to move you.
    • Non linear thought process. Write whatever I want. Just let the ideas flow. Workshopping. Just write the scene. The ideas will flesh out as you write. Unstructured.
    • Character breakdowns (monologue or bios) Can write a character history. Thumbnail sketches of characters.
    • Outline (30, 60, 90 format) Break it up into sections. A first, second, and third sections of the movies.
    • Cards. Have ideas on different cards and then be able to move the cards around. (Power point). Good for complicated plots
    • Objectives
    • mind map
    • Treatment (know that the while writing the treatment you will be taken off the path. That’s OK. Your writing and uncovering the story) You can stream line the treatment later. Writing the treatment can get you started.
    • research. Find a balance. Don’t let the research take away from the story or from your personal experience.
    • Get actors involved to help you create the characters.
    • Approach it like a song writer?
    • Start with a plan. As you write you will deviate from the plan. You will go back over the draft and re-write it with a new plan.
    • 50% of your movie is the ending (the reveal)
    • Plausibility. No one is going to believe the story if it is not plausible. Other people will have to be able to relate to it. People want to know that they can get to the other side of their situation. They can see someone going through what they did and they made it to the other side of there experience. Make it authentic.
    • Make the goal tangible. A reunion with a spouse. A resolution will work better if the resolution is tangible. Abstract will help make the concrete deeper, but the goal should be clear and tangible.
    • Don’t be afraid to write about something that makes you uncomfortable. Make people think you went through the experience.
    • Make it new. Everyone listens to a song over and over until the emotion has been processed. Then you are no longer interested in the song. Deal with the characters doing something we all can relate to, but make it new. New situation, new character.
    • Make it personal. write about personal experience. It will have power and believable as a result. Write about something I have gone through. It is “a feelings business.”

    The goal of rewriting

    Take your script to production and connect with an audience.
    Why does our script change? Because we keep changing.

    Dialog

    Scripts are compressions of life. Dialog is not a transcription of actual dialog. It is a compression of a conversation. Practice. Sit down and write pages of dialog. Let the characters write what is on the page. “Damn this is a boring scene.” “What is this scene about?” “How am I supposed to act this scene if I don’t understand what it is about.” Write about my own emotional life.

    When dialog doesn’t work (when it takes you out of the movie)

    • Forced exposition. Information about the story to set it up.
    • “On the nose.” No subtext. (what’s really happening underneath the dialog). People say things with implied understanding. All the feelings that are not being said that are under what IS being said.
    • You can reveal exposition through dialog
    • You can reveal characters through dialog
    • Less is more
    • Screen writing is about moving pictures on a screen. Don’t tell someone something that should be shown instead. See if you can write a “silent picture”. Tell the story through pictures – not dialog.

    How does description hurt your ending?

    Compress the description. Don’t wear out your reader on insignificant details. Keep them engaged in the story. Make it clear (clarity). See just enough to visualize and get the reader through the script. Let the set designers, costume people, etc fill in the details. The script does not need that much detail. No one is going to follow the script exactly. Let the people do what they know. You sell the story, the scene. Let everyone else do their jobs.

    Read scripts (download them from the internet) how does the author describe the scene.

    Characters

    • Characters should have depth. Don’t define the entire character by one act. Keep them grey; not black in white. Why? Because that is how real life is. (Frost/Nixon, Crash)
    • Give the reader the opportunity to “forgive” the antagonist. Give the audience the opportunity to exercise compassion.

    Getting feedback

    • Don’t rely on “professionals”. Get your feedback from ordinary people. Get the reaction from ordinary people. Whatever helps to get you to take another look at your script.

    Possible readers

    • Family (possibly not honest reaction because they’ll try to protect your feelings)
    • Friends
    • Fellow screen writers (personal relationships. Nashville Screenwriters Association)
    • Online screen writing communities (script pimp?)

    How do you re-write the screen play

    • Spot revision process (print out the script and make notes on the script)
    • Page one rewrite/ copy it over
    • Descriptions/elements only
    • Work on one act, or section, at a time
    • Do a group table “read”. Get actors or friends to sit around a table and read through the script aloud. The strengths and weaknesses will come out in the script
    • An outline after your first draft

    Ending thoughts

    • LA is ALWAYS looking for scripts. If the script gets rejected, it’s because it’s not ready. Period. Good place to send it BlueCat screenwriting competition.
    • A typical pitch is 10-15 minutes. Tell general story arcs. If you care about the story, you’ll be compelling.